Ten Past Monkey—Brand Launch

© MATT HECK

I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.

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Ten Past Monkey—Brand Launch
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Ten Past Monkey—Brand Launch

Ghostpistols, Los Angeles
Executive Creative Director

We helped launch Ten Past Monkey, an online kids’ store with outfits as unique as the little weirdos who wear them. From name and purpose to a playful design system, and a cheeky kind of attitude that would be sent to bed early.

At every touchpoint, we aimed to surprise and delight, from free branded band-aids in every package to hang tags as temporary tattoos and wrapping paper that doubled as coloring posters.