© MATT HECK

 I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.


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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot
Jordan Brand—Jayson Tatum & Vince Staples

Otoh, Los Angeles
Executive Creative Director
By 26, Jayson Tatum had already done it all, calmly. But his brand image needed defining ahead of his signature shoe. Enter Vince Staples, an unfiltered contrast to set the story straight.

Partnering with Jumpman’s internal creative team, we built a season-long campaign inspired by Mike and Spike that helped define Tatum’s identity on and off the court. Heart out to JT’s healthy recovery🤍 .

Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.