© MATT HECK

 I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.


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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot
Nike—Runners Helping Runners



Otoh, Los AngelesExecutive Creative Director
Working with Nike, we built reciprocal engagement loops across social and real-world activations in 25 countries across Asia Pacific and Latin America. Campaigns came to life through localized toolkits, social seeding, and retail partnerships, with designed assets across every channel. 

From Air Max to World Cup, Dance, Holistic Fitness, and more, below is a small sample from the “Runners Helping Runners” initiative.

Fun Fact: I also proposed an inclusive redesign of the global RHR logo, along with a new animation system. Thanks to strong collaboration from our brand partners, the work rolled out globally.





























Chasing Daisy Events


Running ManAthon Challenges


Disco Daisy Events