© MATT HECK

I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.

---

Home
Founder
PhotographyAbout
Quotes
 

---

Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot

---

Unilever—Find Your Magic Activation

72andSunny, Amsterdam
Global Creative Director

In Ireland, the brand was still widely seen as a body spray, despite Unilever’s expansion into men’s grooming and a more positive model of masculinity.

To change perception, we transformed a raw Dublin space into a summer Find Your Magic activation, anchored by an augmented-reality Magic Mirror we invented, personalized fragrance packaging, and live events.

We led the project end-to-end, spanning concept, interior and experience design, technical build, and execution.

Fun fact: #findyourmagicshop trended higher than #dublin during peak tourism season.

---

---