Matt Heck

I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
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Unilever—Find Your Magic Pop Up



72andSunny, Amsterdam
Global Creative Director

 In Ireland, the brand was still widely seen as a body spray, despite Unilever’s expansion into men’s grooming and a more positive model of masculinity.

To change perception, we transformed a raw Dublin space into a summer ‘Find Your Magic’ activation, anchored by an augmented-reality ‘Magic Mirror’ we invented, personalized fragrance packaging, and live events.

We led the project end-to-end, spanning concept, interior and experience design, technical build, and execution.

Fun fact: #findyourmagicshop trended higher than #dublin during peak tourism season.