© MATT HECK

I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.

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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot

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Oak Milk—Reverse Robberies

The Monkeys, Sydney
Lead Creative, Designer, Art Director
Our Oak Hungrythirsty campaign was so successful that it exposed a real distribution problem: Oak Milk wasn’t stocked in every store, and even the brand didn’t always know which ones. So we set out to solve it with fans on social media, one audacious “Reverse Robbery” stunt at a time.

Fun fact: what started as a small initiative around Sydney, NSW quickly gained momentum and spread across the entire state of Queensland, and into people’s homes, by popular vote.