Jordan Brand—Behind The Design

© MATT HECK

I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.

Home
Founder
Photography

About
Quotes

Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot

Jordan Brand—Behind The Design

Ghostpistols, Los AngelesExecutive Creative Director

Jordan Brand asked us to refresh their iconic Behind the Design series. A few meetings and plenty of storyboard doodles later, we landed on an irreverent new tone for the franchise and a flexible set of social assets, including these eye-pleasers featuring NBA shooting coach Chris Matthews and legendary shoe designer Tate Kuerbis.

Fun fact: Concepted, written, and directed by Ghostpistols.