© MATT HECK

 I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.


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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot
Oak Milk—Hungrythirsty


The Monkeys, Sydney
Lead Creative, Designer, Art Director
To give Oak a new reason for being, we positioned the thick milkshake as the answer to “hungrythirsty.” The idea was brought to life by a slightly disturbed character we created to shake viewers out of their weak, mid-afternoon dithering.

Fun fact: renowned Aussie actor David Field agreed to star in the films because he was a longtime fan of the drink, having grown up near the iconic Oak Milk factory.








The campaign drove so much demand that people complained online about empty shelves. Those complaints revealed distribution issues and sparked our highly awarded Reverse Robberies campaign—which is packaged in a convenient case-study video here.