American and Australian citizen. European by marriage. Water-loving Pisces by birth.
My creative perspective has been shaped through hands-on experience inside global brands and world-class agencies across brand, design, photography, film, and innovation. These campaigns and platforms have been consistently recognized by award shows and tangible business results, less as a tally than as proof the ideas perform at scale.
Beyond the creative, I build teams and cultures grounded in clarity, high standards, and honest opinions. I set direction early, align partners across functions, and stay close to the work so it gets sharper, not diluted, along the way.
I believe the best creative leaders raise the bar and make room for others to do the same.