© MATT HECK

 I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.


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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot
About
Hi. I’m an American and Australian citizen. European by marriage. Water-loving Pisces by birth.

I’m driven by curiosity, taste, and the belief that the most effective creative work balances imagination with real-world impact, beyond the industry echo chamber.

My creative judgment has been shaped through hands-on work across concept, design, photography, film, and innovation at a global level. The work has been recognized by Cannes, D&AD, The One Show, Clios, Effies, and others, less as a tally than as proof the ideas perform at scale.

Alongside the work, I build teams and systems grounded in clarity, high standards, and honest opinions, setting direction early, aligning cross-functional partners, and staying close to the work so ideas keep improving through execution.

I believe the best creative leaders raise the bar and make room for others to do the same.




Myers-Briggs Personality Test

“Bold, imaginative and strong-willed leaders, always finding a way, or making one.”






 




The Monkeys (now Droga5)
Sydney
Lead Creative, Art Director, Designer
2008 — 2012

First overseas hire and part of the foundational team that helped shape the agency’s culture and creative output as it scaled, winning Agency of the Year 4x, growing 10x, and later recognized as Australia’s Agency of the Decade.




72andSunny
Amsterdam
Global Creative Director
2012 — 2018

First CD in the Amsterdam office, driving global brand platforms across tech, sport, beverage, and beauty while helping scale the team and creative output during a period of significant global recognition.




Apple
Los Angeles
Creative Director (contract)
2018 — 2020

Gained invaluable in-house experience through recurring roles across Apple Services, including Music, Books, Pay, and Partnerships, navigating a complex, matrixed org while aligning creative ambition, brand standards, and cross-functional priorities.




Ghostpistols
Los Angeles
ECD & Founding Partner
2019 — 2023

Co-founded the studio and led creative and client partnerships across brand, design, film, and production, directing work and collaborating closely with in-house teams while growing through the pandemic and intentionally shifting focus in 2023.




Otoh
Los Angeles
ECD & Founding Partner
2023 — Today

Blending product and brand advertising, often operating as an embedded agency partner to in-house teams. Our work launched across four continents within our first six months and continues to grow through close collaboration with brand leadership.







Congratulations, you’ve made it to the end of Matt Heck’s self-congratulatory extravaganza. Please take this playlist for your time. Congratulations, you’ve made it to the end of Matt Heck’s self-congratulatory extravaganza. Please take this playlist for your time.