Matt Heck
I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
WORK
I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
WORK
American and Australian citizen. European by marriage. Water-loving Pisces by birth.
My creative perspective has been shaped by working internationally, inside iconic brands and at world-class agencies.
My confidence as a leader comes from both ends of the spectrum: understanding business realities, and hands-on experience from crafting concepts, shooting photos, directing films, editing in Premiere, designing in Figma, to pushing what's possible with AI.
I believe in curating teams and culture grounded in empathy, high standards, and honest opinions. When everyone's loving the ride, you can feel it in the brand, award jurors take notice, and tangible business results allow us all to keep pushing.
Let's make fun. 🤟
The Monkeys (Droga5)
Sydney
Sydney
Art Director, Designer, Lead Creative
2008 — 2012
First overseas hire and part of the foundational team, shaping culture and creative as the agency scaled, winning Agency of the Year 4x, growing 10x, and later being named Australia's Agency of the Decade before joining Accenture's Droga5 network.
2008 — 2012
First overseas hire and part of the foundational team, shaping culture and creative as the agency scaled, winning Agency of the Year 4x, growing 10x, and later being named Australia's Agency of the Decade before joining Accenture's Droga5 network.
Learnings: Hands-on craft from day one. Great work doesn't require big budgets.
72andSunny
Amsterdam
Amsterdam
Global Creative Director
2012 — 2018
First CD in the Amsterdam office, leading global brand platforms across tech, sport, beverage, and beauty. Long-term brand relationships and iconic global campaign launches.
2012 — 2018
First CD in the Amsterdam office, leading global brand platforms across tech, sport, beverage, and beauty. Long-term brand relationships and iconic global campaign launches.
Learnings: Building global brand platforms with local relevance. How the world's best brands operate from the inside.
Apple
Los Angeles
Creative Director (contract)
2018 — 2020
Recurring roles across Apple Services:
Learnings: The gold standard of craft and brand consistency. In-house collaboration at scale.
2018 — 2020
Recurring roles across Apple Services:
Learnings: The gold standard of craft and brand consistency. In-house collaboration at scale.
Los Angeles
ECD & Founding Partner
2020 — 2023
Co-founded a nimble creative studio serving as a strategic, creative, and production partner to some of the world's best brands. Led client relationships end-to-end, balancing hands-on creative with growing and mentoring teams to deliver crafted work. Grew the business through the pandemic and intentionally shifted focus in 2023.
Learnings: Business ownership. The full creative stack, hands-on across every discipline. What brands actually need from a trusted outside partner.
2020 — 2023
Co-founded a nimble creative studio serving as a strategic, creative, and production partner to some of the world's best brands. Led client relationships end-to-end, balancing hands-on creative with growing and mentoring teams to deliver crafted work. Grew the business through the pandemic and intentionally shifted focus in 2023.
Learnings: Business ownership. The full creative stack, hands-on across every discipline. What brands actually need from a trusted outside partner.
Otoh
Los Angeles
Los Angeles
ECD & Founding Partner
2023 — Today
Founded as an embedded creative partner, working alongside brand and product leadership to align direction, shape creative, and produce work globally. Rollouts across 25 countries within our first six months.
Learnings: Delivering brand platforms at scale. Navigating matrixed orgs. Building trust inside iconic brands.
2023 — Today
Founded as an embedded creative partner, working alongside brand and product leadership to align direction, shape creative, and produce work globally. Rollouts across 25 countries within our first six months.
Learnings: Delivering brand platforms at scale. Navigating matrixed orgs. Building trust inside iconic brands.