Matt Heck

I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
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Recent Reel Jordan Brand—JT & Vince Staples Unilever—Find Your Magic Shop BBC—A Little Knowledge... Nike—Runners Helping RunnersGoogle—The Android ShowNike—Various ProjectsJordan Brand—Light Work Smirnoff Africa—The Double Side Jordan Brand—Behind The Design BBC—Humans Are Ace Jordan Brand—To Be Zion Unilever—Is it OK for guys... Ember—Cold Cube Carlsberg—Haircuts Carlsberg—Vintage Label Series Ten Past Monkey—Brand Launch Jordan Brand—Westbrook Kids O’Neill—Ride More Oak Milk—Hungrythirsty? Oak Milk—Reverse Robberies Samsung—Unboxing Innovation Carlsberg—Euro Cup Otoh—Merch Design Personal—Say Cheesef*ck Personal—Skate Art Collab Contagious—Photo Cover Shoot Personal—Photography
        

Jordan Brand—JT & Vince Staples



Otoh, Los Angeles
Executive Creative Director
By 26, Jayson Tatum had already done it all...calmly. But his brand image needed defining ahead of his signature shoe. Enter Vince Staples: an unfiltered contrast to set the story straight. 

Working closely with Jumpman's internal team, we built a season-long, reactive AV campaign inspired by Mike and Spike that helped define Tatum's identity on and off the court.".

Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.