Matt Heck

I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
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Jordan Brand—Behind The Design



Ghostpistols, Los AngelesExecutive Creative Director

Jordan Brand asked us to refresh their iconic Behind the Design series. A few meetings and plenty of storyboard doodles later, we landed on an irreverent new tone for the franchise and a flexible set of social assets, including these eye-pleasers featuring NBA shooting coach Chris Matthews and legendary shoe designer Tate Kuerbis. 

Fun fact: Concepted, written, and directed by Ghostpistols.