I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
WORK
Despite a rich history steeped in craftsmanship, many customers didn’t know Carlsberg’s story. We were given access to the archives and uncovered a range of fascinating details, which we brought to life through custom packaging. The result celebrated the brand’s heritage while reimagining some of its most iconic labels.
Fun fact: what started as a limited run to educate a few select markets quickly gained momentum and expanded to a much wider release.