© MATT HECK

I’m a creative leader and hands-on maker helping brands break out of their category through purpose, personality, and craft. My work spans world-class agencies and in-house teams, across channels and borders. Thanks for visiting.

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Jordan Brand—JT & Vince Staples
Unilever—Find Your Magic Shop
BBC—A Little Knowledge...
Nike—Runners Helping Runners
Jordan Brand—Light Work
Smirnoff Africa—The Double Side
Jordan Brand—Behind The Design
BBC—Humans Are Ace
Jordan Brand—To Be Zion
Unilever—Is it OK for guys...
Ember—Cold Cube
Carlsberg—Haircuts
Carlsberg—Vintage Label Series
Ten Past Monkey—Brand Launch
Jordan Brand—Westbrook Kids
O’Neill—Ride More
Oak Milk—Hungrythirsty?
Oak Milk—Reverse Robberies
Samsung—Unboxing Innovation
Carlsberg—Euro Cup
Otoh—Merch Design
Personal—Say Cheesef*ck
Personal—Skate Art Collaboration
Contagious—Photo Cover Shoot

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BBC—A little knowledge...

The Monkeys, Sydney
Lead Creative, Designer, Art DirectorBBC Knowledge in Australia had a disparate mix of educational programming, but lacked a unifying brand idea.

Rebranding the channel around “A Little Knowledge Goes A Long Way” gave it a smart, optimistic personality and united the schedule. This long-running campaign spanned brand spots, promos, digital, radio, and print.

Fun fact: Narration was provided by Stephen K. Amos and Richard E. Grant. The casting brief called for a strong middle initial. Mission accomplished.

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The rebrand was so well received that BBC Knowledge remodeled its office space to reflect the new design direction.

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Australian Universities currently use the print campaign to teach non-linear design.