Agency Founder
Apple
72andSunny
The Monkeys
︎
I find the best creative ideas come from a lived perspective outside of advertising, and are crafted in supportive environments.
The projects below were created while living in LA, Amsterdam, and Sydney, and produced around the world.
Thanks to all the talented, collaborative partners who helped make them happen.
︎︎︎
The projects below were created while living in LA, Amsterdam, and Sydney, and produced around the world.
Thanks to all the talented, collaborative partners who helped make them happen.
︎︎︎
Jordan Brand
Zero Pressure
ECD @ Otoh, LA
By 26, NBA All-Star Jayson Tatum had done it all with quiet confidence. But to launch his latest signature shoe, his brand persona needed defining. Enter Vince Staples, a sharp-tongued contrast who never holds back.
Working with Jumpman’s internal creative team, a season-long campaign was created that helped shape Tatum’s identity on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.
Working with Jumpman’s internal creative team, a season-long campaign was created that helped shape Tatum’s identity on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.
Lynx
Find your Magic Shop
CD @ 72&Sunny, Amsterdam
We transformed an empty Dublin space into a three-month Find Your Magic experience that encouraged guys to experiment with their look. Highlights included an augmented reality Magic Mirror we invented, personalized fragrance packaging, and motivational events hosted by local celebrities. Our team led everything from concept and design through to tech specs and build execution.
Fun Fact: #findyourmagicshop trended higher than #dublin during peak tourism season.
Fun Fact: #findyourmagicshop trended higher than #dublin during peak tourism season.
BBC Knowledge
A Little Knowledge Goes a Long Way
Senior Art Director @ The Monkeys, SydneyRebranding the BBC Knowledge channel in Australia with the line A Little Knowledge Goes A Long Way gave the channel a smart and optimistic personality. The long-running campaign spanned brand spots, promos, radio and print, uniting a previously disparate mix of programming.
Fun fact: It was so well received that BBC Knowledge remodeled their office around the new design direction.
Fun fact: It was so well received that BBC Knowledge remodeled their office around the new design direction.
These ads were narrated by comedian Stephen K. Amos and legendary actor Richard E. Grant. The casting brief was to have a strong middle initial. Nailed it.
The brand redesign was used to remodel their office space.
The print campaign is currently used by Australian Universities to teach non-linear design.
Jordan Brand
To Be Zion
ECD @ Ghostpistols, LA
These films became the centerpiece of Jordan Brand’s global campaign for NBA superstar Zion Williamson’s first signature shoe. In the words of music mogul and our voice-over talent DJ Khaled, we also “like dat”. They ran on broadcast and were cut into every size and length imaginable for social and digital.
Fun fact: Briefed on Friday night, approved by Monday, and shot the very next weekend.
Fun fact: Briefed on Friday night, approved by Monday, and shot the very next weekend.
