With running on the decline worldwide, we brought the joy back by launching the ‘Runners Helping Runners’ initiative across Asia Pacific and Latin America.

We equipped markets with a series of celebratory events to inspire (and perspire) runners: including localized toolkits of activation campaigns, social engagement strategy, roll-out plans, retail partnership materials and all accompanying assets, across social, merch design, animation, film, OOH and POS.

Along the way I designed and proposed a diverse, body positive update to their RHR logo (spinning below). Our clients loved it, but changing a globally approved asset was not an easy ask. Luckily the global teams loved it too, and rolled out around the World. A small sample of our work is below.