Working with Nike, reciprocal engagement loops were built across social and real-world activations in 25 countries throughout Asia Pacific and Latin America. Campaigns came to life through localized toolkits, social seeding, retail partnerships, and designed assets across every channel. Below is a sample from the “Runners Helping Runners” initiative.

Fun Fact: for this project, I also designed and proposed a body-positive refresh of the global RHR logo, along with a new animation approach. It was a tricky ask, but thanks to collaborative brand partners, the work became a global rollout.