Nike
Runners Helping Runners
ECD @ Ghostpistols, LAWith running on the decline worldwide, we brought the joy back by launching the ‘Runners Helping Runners’ initiative across Asia Pacific and Latin America.
We equipped markets with a series of celebratory events to inspire (and perspire) runners: including localized toolkits of activation campaigns, social engagement strategy, roll-out plans, retail partnership materials and all accompanying assets, across social, merch design, animation, film, OOH and POS.
Along the way I designed and proposed a diverse, body positive update to their RHR logo (spinning below). Our clients loved it, but changing a globally approved asset was not an easy ask. Luckily the global teams loved it too, and it’s currently being rolled out around the World.
A small sample of the work is below, with the case study to follow (after all the events go live).
We equipped markets with a series of celebratory events to inspire (and perspire) runners: including localized toolkits of activation campaigns, social engagement strategy, roll-out plans, retail partnership materials and all accompanying assets, across social, merch design, animation, film, OOH and POS.
Along the way I designed and proposed a diverse, body positive update to their RHR logo (spinning below). Our clients loved it, but changing a globally approved asset was not an easy ask. Luckily the global teams loved it too, and it’s currently being rolled out around the World.
A small sample of the work is below, with the case study to follow (after all the events go live).
![](https://freight.cargo.site/t/original/i/d2d009385dd81959ab4a186330b781f6b0c5fd107bc86b00454c14f58b39728e/Nike_RHR_SU22_StyleFrame2.jpg)
![](https://freight.cargo.site/t/original/i/bcb1d5e2d62b9404062ce7247864c3801d720eaf5105fa225e7f1d3561756b78/PegasusShoeBox_Side.jpg)
![](https://freight.cargo.site/t/original/i/5e2ccc4301637fc6fc93c101762d68567fe9e39c4a024d52435efb84bc309312/PegasusShoeBox_Top.jpg)
![](https://freight.cargo.site/t/original/i/53bc8505e3713e828912649edb1f7afd804afcd51a1232b16306f6c1000ae702/NIKE_Social_WideTile_Full.jpg)
![](https://freight.cargo.site/t/original/i/91e21f07317704886a862fff31fe0566e1c19bea6ffe6855f8839b6831922b66/RHR_0003_RHR.jpg)
![](https://freight.cargo.site/t/original/i/0e88f49b1f0e14fb9017c6fababefee8a676efc1a7fd93d2c5085b56ad719809/RHR_0000_RHR.jpg)
![](https://freight.cargo.site/t/original/i/03f44bf1fb13563ebf6117fa43c6f6568fdd1c89dff8afb68b55441dde844bdc/RHR_0001_RHR.jpg)
![](https://freight.cargo.site/t/original/i/da3bc77246ab2ad5452b6eedf89033bdb7f100ca14bd74a51266743b158a8e2e/RHR_0002_RHR.jpg)
![](https://freight.cargo.site/t/original/i/c97a6490c4daa03dfe151dca77c84aace201b00982be568b4e357da3b2242dfd/RunnersLine.jpg)
Chasing Daisy Events launching soon
Running ManAthon Challenges launching soon
Disco Daisy Events launching soon
![](https://freight.cargo.site/t/original/i/4b22a878c28a87ca44026123607ffe11db70163c040789aa6c0016a275c196b6/Daisy-Disco---PostersWildTextureAll_0001_05.jpg)
![](https://freight.cargo.site/t/original/i/1cdf73ddda2004879ae9a4922df1df3eb1ee235b017d7a70a8339bef95a9852a/Daisy-Disco---PostersWildTextureAll_0000_06.jpg)
![](https://freight.cargo.site/t/original/i/0d2a15bed88717d9197f9a05f015cb78b7ae170fd8fd2db487f5599324038d88/Daisy-Disco---PostersWildTextureAll_0003_03.jpg)
![](https://freight.cargo.site/t/original/i/9da256d6cbaa7051d8f46ff0e7c5ce4773b0420731e439680c0684eb2cfcd0a2/Daisy-Disco---PostersWildTextureAll_0002_04.jpg)
![](https://freight.cargo.site/t/original/i/1ee04f056b3027ddb86f8b79e7b31a5b8513ae8ebed95d753b6d954716645a7f/Daisy-Disco---PostersWildTextureAll_0005_01.jpg)
![](https://freight.cargo.site/t/original/i/10b8d8508c49faf20d158b4bc4b48f8a40e10829a07ed266a74b4a228cb80e32/Daisy-Disco---PostersWildTextureAll_0004_02.jpg)
![](https://freight.cargo.site/t/original/i/fa52c7c3fdcbec4880920082e462c85c223c9f89498fe7bf463989f2b9363cea/NikeRunningT-Shirts_Stacked_0012_Front.jpg)
![](https://freight.cargo.site/t/original/i/d8cc3fd56bdd34563b10b535eeac11dbb95e806a20bcaccbc8c8e15544044984/NikeRunningT-Shirts_Stacked_0011_Back.jpg)
![](https://freight.cargo.site/t/original/i/75fc8cbd42ea55629754085249c6de915a29fee2ee5da2e7d1a1fb0ea92af534/NikeRunningT-Shirts_Stacked_0006_White-Runner-Line-Front.jpg)
![](https://freight.cargo.site/t/original/i/e5e70144068d90be7c694448390984032ad95018e5e9ec6433d78feb529f48f2/NikeRunningT-Shirts_Stacked_0005_White-Runner-Line.jpg)
![](https://freight.cargo.site/t/original/i/d88be543d1a85c062af6dcc35c77d0287c9f1ccefd1f342bb6a0010a020502f3/NikeRunningT-Shirts_Stacked_0008_2-steps.jpg)
![](https://freight.cargo.site/t/original/i/4c1382f4d5d20312e9145ff9dd8b2870dd03553fa3ed45be4ac9eeb5f7f76dbe/NikeRunningT-Shirts_Stacked_0010_Yellow-Bold-Front.jpg)
![](https://freight.cargo.site/t/original/i/5006be98766b12a007209af980c7d819d67b350e15c1a7b43784b8dac886d42f/NikeRunningT-Shirts_Stacked_0009_Yellow-Bold.jpg)
![](https://freight.cargo.site/t/original/i/bd5cca322ba6a725559d6a36bf1bec283fb3c89b4d46c90b175ed5c930958c94/NikeRunningT-Shirts_Stacked_0003_Yellow-Runner-Line-Front.jpg)
![](https://freight.cargo.site/t/original/i/1ec6167537bd2cbc26e965359ea5315472fdfe4f319c29f51f50460e88def8ce/NikeRunningT-Shirts_Stacked_0002_Yellow-Runner-Line.jpg)
![](https://freight.cargo.site/t/original/i/044c74ea045b9dc59ef2bf90ee2d4d3e3a233447d26052acda485f0148a0ca15/NikeRunningT-Shirts_Stacked_0001_Black-Bold-Front.jpg)
![](https://freight.cargo.site/t/original/i/704f809704f9b63e91847588b27c0b8eb0ac8ea1aaa6cefd59f0a55aeb2ed266/NikeRunningT-Shirts_Stacked_0000_Black-Bold.jpg)
![](https://freight.cargo.site/t/original/i/c873e5430a26a134983222fd100c40ce7781aeb174ee2be67c5232f43989b2ce/NikeRunningT-Shirts_Stacked_0004_Outlines.jpg)
![](https://freight.cargo.site/t/original/i/27256d8635e1734f9ef6f0f0f23c896bdac686c0650476c1ca0e3bb5d4f0e32e/NikeRunningT-Shirts_Stacked_0007_Black-Runner-Line.jpg)
![](https://freight.cargo.site/t/original/i/16ff9cdf9dbd1064fb8e75ca83361a8a235ec6d21bc38a27ccbefbc2ee1fd34d/PowerUp.jpg)
![](https://freight.cargo.site/t/original/i/09ff98ed7fbfae0fe6ea0e953bcee873c5256b6274a05a3d1dcf195e922b22c7/Nike_APLA_SU22_RHR_Power-Up_InStore_Posters1.jpg)
![](https://freight.cargo.site/t/original/i/a622144dd1029add8fbb8b327427e0044b7e27a5781a38f4aa4ea704085e961c/Nike_APLA_SU22_RHR_Power-Up_InStore_Posters2.jpg)
![](https://freight.cargo.site/t/original/i/5b1cfadb8b8ac806ac5c6727aa30175e91ed10e3ed10079cd6e696a723afa696/Nike_APLA_SU22_RHR_Power-Up_InStore_Posters5.jpg)
![](https://freight.cargo.site/t/original/i/2c2a2a1fa88dbfd2d03b80d9a273637b38d9a36a3603c0650ae763431bc07ff2/Nike_APLA_SU22_RHR_Power-Up_InStore_Posters4.jpg)
![](https://freight.cargo.site/t/original/i/39f5c886e1f25b167bda9b4e7234133b3b7915cd559cb90c054589be6ec36f78/Nike_APLA_SU22_RHR_Power-Up_InStore_Posters3.jpg)