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Jordan Brand
To Be Zion

ECD @ Ghostpistols, LA




These films were created as the film component of Jordan Brand’s global campaign to launch NBA superstar Zion Williamson’s first signature Jordan shoe — the Zion 1s. In the words of music mogul and our voice-over talent DJ Khaled, we also “like dat”.

They ran on broadcast, and were chopped up into every size and length imaginable for social / digital.









Motion assets was also used as Digital OOH.








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