BBC Knowledge
A Little Knowledge Goes a Long Way
Senior Art Director @ The Monkeys, SydneyWe created a whole rebrand for the BBC Knowledge channel in Australia. Underpinned by the campaign line ‘A Little Bit Of Knowledge Goes A Long Way’ we gave the channel a smart, optimistic personality. The long-running campaign spawned brand spots, promos, radio and print executions.
Fun Fact, it was so well received, BBC Knowledge remodeled their office based on the new design direction.
Fun Fact, it was so well received, BBC Knowledge remodeled their office based on the new design direction.
These ads were narrated by comedian Stephen K. Amos and legendary actor Richard E. Grant. The casting brief was to have a strong middle initial. Nailed it.
The brand redesign was used to remodel their office space.
The print campaign is currently used by Australian Universities to teach non-linear design.