A Little Knowledge Goes a Long WayCreative @ The Monkeys, Sydney
We created a whole rebrand for the BBC Knowledge channel in Australia. Underpinned by the campaign line ‘A Little Bit Of Knowledge Goes A Long Way’ we gave the channel a smart, optimistic personality. The long-running campaign spawned brand spots, promos, radio and print executions. In fact, it was so well received, BBC Knowledge remodeled their office off our design.
These ads were narrated by comedian Stephen K. Amos and legendary actor Richard E. Grant. The casting brief was to have a strong middle initial. Nailed it.
The brand redesign was used to remodel their office space.
The print campaign is currently used by Australian Universities to teach non-linear design.