BBC Knowledge
A Little Knowledge Goes a Long Way
Senior Art Director @ The Monkeys, SydneyRebranding the BBC Knowledge channel in Australia with the line A Little Knowledge Goes A Long Way gave the channel a smart and optimistic personality. The long-running campaign spanned brand spots, promos, radio and print, uniting a previously disparate mix of programming.
Fun fact: It was so well received that BBC Knowledge remodeled their office around the new design direction.
Fun fact: It was so well received that BBC Knowledge remodeled their office around the new design direction.
These ads were narrated by comedian Stephen K. Amos and legendary actor Richard E. Grant. The casting brief was to have a strong middle initial. Nailed it.
The brand redesign was used to remodel their office space.
The print campaign is currently used by Australian Universities to teach non-linear design.