︎

Lynx
Find your Magic Shop

CD @ 72&Sunny, Amsterdam



We encouraged guys to experiment with their look by turning an empty space in Dublin into a branded three month FIND YOUR MAGIC experience. Highlights included a bespoke augmented reality “Magic Mirror”, personalized Daily Fragrance packaging and motivational events hosted by local celebrities.

Fun Fact: #findyourmagicshop was more popular than #dublin during Dublin’s peak tourism season.