Lynx
Find your Magic Shop
CD @ 72&Sunny, AmsterdamWe encouraged guys to experiment with their look by turning an empty space in Dublin into a branded three month FIND YOUR MAGIC experience. Highlights included a bespoke augmented reality “Magic Mirror”, personalized Daily Fragrance packaging and motivational events hosted by local celebrities.
Fun Fact: While the shop was open our hashtag - #findyourmagicshop - was more popular than #dublin during Dublin’s peak tourism season.
Fun Fact: While the shop was open our hashtag - #findyourmagicshop - was more popular than #dublin during Dublin’s peak tourism season.
![](https://freight.cargo.site/t/original/i/c2a7e9c167af4283b320af0b50c2338708ad15ef4bff26deb25b94b86b765af5/DublinPopUpMirrorAnimation2.gif)
![](https://freight.cargo.site/t/original/i/44b0f0ecf7d6252d330747f8b0b7785effc247b24d4555c57a58e9a5ac4b0da6/MagicMirrorBreakDown.jpg)
![](https://freight.cargo.site/t/original/i/43f6c6d10fbd21f7fa71292972578e38a3af8db54e5fa845427603f2e49d5109/DublinPopUp-7866.jpg)
![](https://freight.cargo.site/t/original/i/7641928707f5c94d96c9845ac1b998aa8ee1c79b5688a21fb0d1f0d7717f48a5/DublinPopUp-ohhey.jpg)
![](https://freight.cargo.site/t/original/i/a1b7de2ef31235a5177f06247b511400d5953d3748c562f8b7a957b2d91cad68/DublinPopUp-7940.jpg)
![](https://freight.cargo.site/t/original/i/9cb517f17ef1c9efab7caae064da0cc56215dc253e32b9c1559775040e09aa69/DublinPopUp-1541.jpg)