Ten Past Monkey
Brand Launch

ECD @ Ghostpistols, LA

We helped launch ‘Ten Past Monkey’, an online kids’ store with outfits as unique as the little weirdos who wear them.

We embraced the irreverent spirit, gave the brand a name and purpose, and created a fun, flexible design system full of personality and intrigue, with the cheeky kind of attitude that would be sent to bed early.

The Brand Guidelines were awarded in Communication Arts Design Annual.

At every touch point we always tried to surprise and delight. Like including a free branded bandage with every package, hang tags that are temporary tattoos, and wrapping paper coloring posters.

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