Jordan Brand
Westbrook Why Not?
ECD & Director @ Ghostpistols, LA
To launch Russell Westbrook’s Why Not 0.5s, we built a campaign around, you guessed it, “Why Not?” The name tied directly to Russ’ foundation, whose mission is to inspire children, empower them to ask “Why Not?” and teach them to never give up.
We concepted and directed a journey into the mind of 10-year-old Ziggy as he wondered if he could grow up to play like Westbrook. Spoiler: Russ says “Why not?”
We concepted and directed a journey into the mind of 10-year-old Ziggy as he wondered if he could grow up to play like Westbrook. Spoiler: Russ says “Why not?”