Jordan Brand
Westbrook Why Not?

ECD & Director @ Ghostpistols, LA

To launch Russell Westbrook’s Why Not 0.5’s, we built a campaign around, you guessed it — ‘Why Not?’. The shoe’s name, and Russ’ foundation: whose mission is to ‘inspire the lives of children, empower them to ask ‘Why Not?’, and teach them to never give up’.

We concepted, and I directed this journey into the mind of 10 year old Ziggy, as he wonders whether he could grow up to play like Westbrook. Spoiler, Russ says ‘why not?’.

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