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O’Neill

Ride More

CD @ 72andSunny, Amsterdam



Not everyone has access to a world class mountain. You can’t even 3D print one yet, they’re way too big. So to get mountain-less people hyped for the first snowfall, O’Neill’s pro team rode through the streets of Montreal to prove you don’t even need slopes.








The film drove #ridemore across brand and rider channels. A microsite pulled in UGC, with the most engaged entries winning O’Neill gear. #LongestHashTagEver



While shooting with the O’Neill team, stills were captured and toolkit assets created for print, social, and in-store posters. Each piece included riders’ and photographers’ social handles to drive followers and local engagement, all coming together as in-store zine drops.








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