Jordan Brand
Zero Pressure
ECD @ Otoh, LABy 26, NBA All-Star Jayson Tatum had done it all with quiet confidence. But to launch his latest signature shoe, his brand voice needed more definition. Enter Vince Staples, a sharp-tongued contrast who never holds back.
Working alongside Jumpman’s internal creative team, we crafted a season-long campaign that began at the ring ceremony and carried through the playoffs, helping shape Tatum’s identity both on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly jumped to the 3rd most-viewed video on Jordan Brand’s YouTube channel.
Working alongside Jumpman’s internal creative team, we crafted a season-long campaign that began at the ring ceremony and carried through the playoffs, helping shape Tatum’s identity both on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly jumped to the 3rd most-viewed video on Jordan Brand’s YouTube channel.
