Jordan Brand
Zero Pressure
ECD @ Otoh, LA
By 26, NBA All-Star Jayson Tatum had done it all with quiet confidence. But to launch his latest signature shoe, his brand persona needed defining. Enter Vince Staples, a sharp-tongued contrast who never holds back.
Working with Jumpman’s internal creative team, a season-long campaign was created that helped shape Tatum’s identity on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.
Working with Jumpman’s internal creative team, a season-long campaign was created that helped shape Tatum’s identity on and off the court. Heart out to JT’s Achilles recovery 🖤.
Fun fact: The launch film quickly became the 3rd most-viewed video on Jordan Brand’s YouTube channel.
