Matt Heck

I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
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Recent Reel Jordan Brand—JT & Vince Staples Unilever—Find Your Magic Shop BBC—A Little Knowledge... Nike—Runners Helping RunnersGoogle—The Android ShowNike—Various ProjectsJordan Brand—Light Work Smirnoff Africa—The Double Side Jordan Brand—Behind The Design BBC—Humans Are Ace Jordan Brand—To Be Zion Unilever—Is it OK for guys... Ember—Cold Cube Carlsberg—Haircuts Carlsberg—Vintage Label Series Ten Past Monkey—Brand Launch Jordan Brand—Westbrook Kids O’Neill—Ride More Oak Milk—Hungrythirsty? Oak Milk—Reverse Robberies Samsung—Unboxing Innovation Carlsberg—Euro Cup Otoh—Merch Design Personal—Say Cheesef*ck Personal—Skate Art Collab Contagious—Photo Cover Shoot Personal—Photography
        

Nike—Various Projects



Agency FounderExecutive Creative Director
Starting an agency is a lot of fun. It gets even better when Nike comes on as one of your first clients. Over the last few years we've built an embedded relationship, collaborating with teams across the US, Asia Pacific, Latin America, and globally. Below is a small sample of the 20+ projects we've created together.





Nike North America
Working with Nike in Portland, we created a photo campaign to kick off the New Year across Nike's owned and social channels. 


Nike Global
 Leading up to the Paris Olympic Games, we collaborated closely with Nike's internal brand, creative, and media teams to establish global guidelines for their OOH and digital campaign.

Our work spanned traditional ad placements, bespoke supersized takeovers, best practices for social, and an innovative approach to digital demand gen and CRM.

Then we cheered from the stands as countries around the world activated this powerful, cohesive global campaign.





Nike Japan+
Nike asked us to help launch the Go and Zenvy leggings across Asia Pacific and Latin America. With a few caveats: the work had to educate and entertain, feature select trainers, and speak to athleisure markets that vary drastically across regions.

The platform we landed on was built for localization from the ground up. We shot hero content in Tokyo with Japanese and Australian trainers, integrated existing Nike assets, and built a toolkit and playbook that rolled out across 25 countries. 

For the campaign homepage takeover, we also collaborated closely with the Nike dev team to unlock motion and interactivity within a rigid CMS framework.