Matt Heck

I’m a creative leader and hands-on maker working across teams, channels, and borders, shaping how brands show up in the world.
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Google—The Android Show




Monks, LA
ECD, Creative Lead
Brought in by .Monks to lead Google's Android Show, a 35-minute keynote-style YouTube broadcast featuring Google executives unveiling the latest Android innovations. 

Working closely with Google stakeholders, I oversaw a large cross-functional creative team spanning the US, Canada, and Buenos Aires, delivering the film, 100+ GTM campaign assets, and the redesign and animation of the Android Bot.

AI was integrated throughout, with Gemini and Nano Banana 2 heavily used in the concept phase, and Lyria 3 generating audio for final pieces.

Fun fact: The recap film hit 61 million views in the first 48 hours, with the full-length film and segment cutdowns adding millions more.





Before launch, we dropped a bot teaser sparking speculation around Gemini's soon-to-be-announced adaptive intelligence and Android's 4C neural redesign.






In the first 48 hours, the recap video below received more views than the total population of Italy. Molto bene!





The 35-minute film was modular by design, with key segments constructed to stand on their own. 





To drive traffic to the live show, our custom-designed Bot spread the invite across social and paid media.




A few of the many bot poses used throughout static ad placements.





And if you’re still scrolling 👏 here’s the full show in all it’s 35 minutes of innovative glory.