Hi. I’m Matt and I’ve had the fortunate experience of helping brands connect with their audiences across America, Australia, Europe, Africa and Asia for the last 15+ years.

I recently left my role as Creative Director at 72andSunny, Amsterdam and relocated to Los Angeles to start a new creative company and reunite with my talented creative partner and above average human, Damian Fitzgerald. 

If you have an interesting project coming up, or would like to set up a meeting, please get in touch with the little envelope below. Or keep scrolling to read some nice words, written by generous folks.


Portfolio Video Music by: Holy Fuck Not for commercial use. Below recommendations, source: LinkedIn
“Matt is a legend of 72andSunny Amsterdam - someone who helped build the office.
Matt has many skills as a CD, Designer/ Art Director and human. Matt has a base layer of strong design chops and conceptual ability that makes him a great creative. This also lays the foundation for him being an excellent Creative Director. He thinks brand first, is open to all kinds of input, but also has the strength of character to protect ideas and keep them whole. This, coupled with Matt being a very decent dude, makes him a great leader.

Matt has done some great work with us at 72 - on Axe, Carlsberg, Samsung and Smirnoff, where he was also part of the core team that won the global business.

Matt is welcome back at 72 any time he fancies it.”
Nic Owen

72andSunny, Amsterdam
Managing Director


"It's been a great pleasure to work with Mr. Heck all these years. He joined our company in its infancy and left it in its adolescence, and along the way he contributed to its growth like few others.

Matt's an excellent modern creative because he's first and foremost a great craftsman, with a maniacal attention to detail, but he's also a great, solid businessman who understands deeply the needs of a brand. On top of this, he's also a really nice person to work with, smart, fun, highly empathetic and always really calm in the face of "adversity". We'll miss Matt around here. And we're jealous of those who'll get a chance to work with him in the future.

nb: he's a so and so FIFA player but he's working on it”
Carlo Cavallone

72andSunny, Amsterdam
Executive Creative Director & Partner


“Matt was our first overseas hire. He arrived when we were just "a room full of dudes" and helped the agency grow from 15 dreamers to over 100 staff. Along the way he created some of our most awarded work, which has helped us to be named National Agency of the Year a number of times since 2008.”
Justin Drape

The Monkeys, Sydney
Chief Creative Officer & Partner


“I like folks who care, question and obsess over the detail of everything from brief until case study, so I really like Matt.
He's an incredibly decent bloke who's always doing that bit more than is required long after everyone else has left. There's not a creative department worth working in, who wouldn't appreciate having him.

He does wear a beanie like that Daniel Powter dick...but hey, no one's perfect.”

Micah Walker

Wieden + Kennedy, Portland
Creative Director


"Work with Matt if you want a super smart CD with a meticulous eye for detail and design, the ability to nurture talent, dig under the skin of any brand strategically plus handle any shit thrown at him with unflappable aplomb.

Beyond that you'll have to deal with having a bloody lovely person in your presence too. We miss him. You shouldn't.”
Stu Harkness

72andSunny, Amsterdam
Executive Creative Director