Samsung
Unboxing Innovation
CD @ 72andSunny, Amsterdam
How do you tease the new Galaxy Phone before its capabilities are even confirmed? By looking back at Samsung’s many world-first innovations to build excitement for what’s next.
Fun Fact: The video earned 37 million views in its first week alone.
Fun Fact: The video earned 37 million views in its first week alone.
The film also debuted live at Samsung’s Keynote Conference with a bespoke ending: a VR user reached for a floating black box that triggered the ‘unboxing’ of the stage itself, revealing the speakers. VR goggles were placed under every seat for a fully immersive Galaxy experience.
We shot it in Prague over 8 days, with lots of in-camera trickery: BTS below