Lagunitas Brewing
IPNA Launch

ECD & Photographer @ Ghostpistols, LA

We helped Lagunitas launch their IPNA — the world’s first Non-Alcoholic IPA. Which would arguably be the world’s toughest sell if it were not for the fact that the beer is actually delicious.

This lo-fi (and low budget) campaign kicked-off for Dry January and various campaign elements continued to remind the audience throughout the year.

Above: Carousel style ads encouraged people to engage with long headlines. Below: Digital films showed that you could have your evening and your morning.

Below: Meme-style ads helped raise awareness by being plain dumb. Oh and we created the music ourselves.

Above: Stop-motion :06 pre-rolls literally rolled. Below: And a small truck-full of static ads run throughout the year

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