Lagunitas Brewing
IPNA Launch
ECD & Photographer @ Ghostpistols, LAWe helped Lagunitas launch their IPNA — the world’s first Non-Alcoholic IPA. Which would arguably be the world’s toughest sell if it were not for the fact that the beer is actually delicious.
This lo-fi (and low budget) campaign kicked-off for Dry January and various campaign elements continued to remind the audience throughout the year.
This lo-fi (and low budget) campaign kicked-off for Dry January and various campaign elements continued to remind the audience throughout the year.
Above: Carousel style ads encouraged people to engage with long headlines. Below: Digital films showed that you could have your evening and your morning.
Below: Meme-style ads helped raise awareness by being plain dumb. Oh and we created the music ourselves.
Above: Stop-motion :06 pre-rolls literally rolled. Below: And a small truck-full of static ads run throughout the year
