Air Jordan
Womens’ Elevate

ECD & Director @ Ghostpistols, LA

AJ1 ‘Elevate’ is Jordan Brand’s female take on the original Air Jordan 1 — A big deal and a long time coming.

With home shopping vibes, an OTT old-school VO, and an awkward delivery, we showed how the designers paid homage to the original classic, while tailoring it to modern fashion form. A classic classic.

Next Project ︎︎︎