Carlsberg
Vintage Labels
CD @ 72andSunny, Amsterdam Carlsberg invented the PH scale. No joke. Seriously, Google it︎︎︎. I’ll wait... See? Despite a history steeped in craftsmanship, many drinkers didn’t know Carlsberg’s story. We brought it to life on custom packaging that celebrated their heritage while reimagining some of their most iconic labels.
We teamed up with Carlsberg’s very own librarian (yes, they have a librarian) to dig through archives of old posters, bottles, and labels. It was an amazing and very dusty experience. We then modernized the designs and paired them with fascinating stories unearthed from each era.
